What are cookies?
Cookies are small text files which are stored by the web sites on the users device to access the Internet in order to identify individual devices that are used by users to access the website. Their storage is under the full control of the browser used by the user that can save if desired limit or prevent the cookies.
Why are cookies required?
Cookies are essential at providing an user-friendly web services. The most common features of e-commerce would't be possible without cookies. The interaction between web users and website is significantly faster and easier using cookies. With their help the website remember individual preferences and experience, it saves time, thereby browsing the Web is more efficient and enjoyable.
Cookies are used by most websites, they are convenient at keeping fresh and relevant content, which is in line with interests and preferences of each web user. There are many reasons for using cookies. Their data storage on the status of each site (the details of the adjustments to the individual web pages), assist in the implementation of various online services (online store) help at gathering various statistics on the habits of web users - only with them the frequency of visits on certain websites can be monitored. Companies can use the cookies to evaluate the effectiveness of the design of their websites, as well as the appropriateness of the type and number of ads offered to users on their websites.
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